Diabetes Alliance

Rebrand

Diabetes Alliance
Rebrand

The National Diabetes Management Strategy wanted to enhance its research profile at Western University and across the academic community. I worked with the team to develop a new brand - The Diabetes Alliance - equipped with with a new website, content strategy and improved internal communications processes.


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Diabetes Alliance

Rebrand


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The National Diabetes Management Strategy wanted to enhance its research profile at Western University and across the academic community. I worked with the team to develop a new brand - The Diabetes Alliance - equipped with with a new website, content strategy and improved internal communications processes.


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Website Launch

In 2018 the Diabetes Alliance rebooted their online presence with a new look and an integrated content strategy to grow their research profile at Western University.

  • Collaborated with Western University to leverage their communications network

  • Created a process to evaluate key website performance to inform content strategy

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Website Launch

In 2018 the Diabetes Alliance rebooted their online presence with a new look and an integrated content strategy to grow their research profile at Western University.

View Website

Building Blocks for Success


  • Increase Research Profile

    Drove 642 New Visitors six months following the launch announcement

  • Showcase Leadership

    Designed full-width banners to highlight individual & team achievements

  • Develop Strategic Partnerships

    Built the site on Western’s CMS to leverage relationships with Web & Editorial teams


  • Realign the Brand

    Integrated the global diabetes branding to distinguish a unique and recognizable identity within Western


  • Integrated Content Approach

    Developed a new content structure and web copy to promote three distinct research programs


  • Join Western’s News Feed

    Integrated Western’s News Feed on the homepage and authored content to share across the network

Building Blocks for Success


Increase Research Profile

Drove 642 New Visitors six months following the launch announcement


Showcase Leadership

Designed full-width banners to highlight individual & team achievements


Develop Strategic Partnerships

Built the site on Western's CMS to leverage relationships with Web & Editorial teams



Realign the Brand

Integrated the global diabetes branding to distinguish a unique and recognizable identity within Western



Integrated Content Approach

Developed a new content structure and web copy to promote three distinct research programs



Join Western's News Feed

Integrated Western's News Feed on the homepage and authored content to share across the network

Face-first Approach

We developed social media content and website graphics to focus on the people behind the work and key research metrics to connect with key audiences across the diabetes community

Face-first Approach

We developed social media content and website graphics to focus on the people behind the work and key research metrics to connect with key audiences across the diabetes community

Rethinking Internal Communications

Improving internal communications and breaking down program silos 


  • On-board to Slack Messenger

    Integrated Slack Messenger to the team’s workflow to improve communication and team culture.

  • Re-align Strategic Vision

    Co-led a team retreat to develop a new 5 year strategic plan to drive the organization’s vision and messaging


  • Internal Newsletters

    Introduced quarterly internal newsletters to breakdown program silos and improve team culture and staff recognition

Rethinking Internal Communications

Improving internal communications and breaking down program silos 



  • On-board to Slack Messenger

    Introduced Slack Messenger to the team and created both team-wide and project channels to improve workflow and team culture.


  • Re-align Strategic Vision

    Co-led a team retreat to develop a new 5 year strategic plan to guide the organization’s vision and messaging



  • Internal Newsletters

    Introduced quarterly internal newsletters to breakdown program silos, team culture and improve staff recognition